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l'Agence Buzz
Dom’air Santé entrusted us with creating the visual identity for its new brand, Dom’Oxygène. Designed as an evolution of the existing identity, it retains key elements to ensure consistency between the two brands. We wanted to highlight solidarity, networking, and collective care, while conveying the concepts of well-being, unity, and continuity.
Graphic guidelines
Dom’air Santé asked us to create the identity for its new brand: Dom’Oxygène. We chose to create an identity that was an evolution of Dom’air Santé’s in order to maintain consistency and a common thread between the two brands. That is why we kept two colors in common: light and dark blue, as well as a circular shape.
The graphic symbol represents schematic figures, each formed of a circle (the head) and an angular element evoking raised or moving arms. The circular arrangement and human figures convey the idea of solidarity, networking, and collective care. The circle symbolizes unity and continuity, reinforcing the idea of well-being and comprehensive care.
Print design
For Dom’Oxygène’s communications, we work on print media. Brochures, posters, leaflets… each medium is designed to highlight the graphic guidelines while showcasing the textual content.
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