CMA – Artisans Gormands

Marketing campaign

Visual identity
Social Media
Communication supports
Video editing

For the Artisans gourmands brand, Agence Buzz came up with a phygital (combining human and digital) communications campaign. The campaign took place over 1 month in the format of an advent calendar.

The objective was to carry out a mix of digital and in-store actions/animations in order to raise awareness of the Artisans Gourmands brand, highlight the artisans and their know-how, and get the communitý involved.

During this campaign we set up several actions:

In video format: craft portraits of artisans in their homes they introduce themselves explain their trades, their passions, their preferences, their products, how they make them, where they come from…
A competition game: to win recipe books from the Artisans Gourmands brand. We’ve created a recipe book, and the recipes in the book have been dreamed up by the Artisans.
Artisans’ tips: to be shared on the networks, these tips explain the little things that make great dishes, good cooking or simply improve a recipe.

Nos missions

Graphics creation

For this campaign, we created a graphic identity in line with the values of the Artisans Gourmands brand, combining modernity and authentic know-how. This identity was applied to various media, including: a poster, flyers, a recipe book, a landing page, social network posts and videos.

Social media

With the aim of presenting and highlighting the brand’s qualities (creators of good, homemade products, local artisans and passers-by of know-how ) we imagined several typologies of post to publish on social networks.

Business profil post: Dynamic, short videos which present craftsmen on a reel to create proximity between consumers and craftsmen.
Values post: Show values of the brand « Artisans Gourmands » to highlith brand assets and brand label.
Game contest post: Creation of a game contest to win recipe’s book to the community.
Gourmet tips post : Craftsmen share tips link by their work with the community.

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